Promevo Boosts Chrome Renewal Rate to 97% With Dedicated Workflow Support

Promevo is a Google Premier Partner for Google Workspace, Google Cloud, and Google Chrome, specializing in helping businesses harness the power of Google products and the opportunities of AI.

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97% Renewal Rate

Highest in Team History

3× Profit Lift

Quarter-over-Quarter

$500K+ Influenced

In Renewal Revenue

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The Challenge

Promevo’s dedicated Chrome Sales Specialists were juggling a variety of responsibilities including prospecting, negotiating, and building relationships which made it difficult to proactively manage renewals while maintaining their core sales initiatives. Without additional bandwidth or resources, the team risked missed renewal opportunities from inconsistent follow-up and also lacked the ability to scale.

Sales team overloaded with prospecting, negotiating, and account management

Renewals lacked consistent follow-up due to limited bandwidth

Core sales priorities slowed proactive renewal management

Risk of missed renewals without dedicated ownership or process

Difficulty scaling renewals while maintaining customer relationships

The Solution

Promevo partnered with CoDev to source two dedicated renewal coordinators with the single focus of exclusively working Chrome renewals. The team quickly refined the process and removed roadblocks.

Renewals were tracked in a centralized system, freeing the sales reps to focus on cross-sell and upsell opportunities.

The renewal coordinators owned outreach, follow-up, and timeline accountability by ensuring all renewals were followed through.

This new model allowed sales and renewals to operate in parallel without interference.

The Results

Renewal rates increased over 10% QoQ.

3× profit increases QoQ.

Customer churn minimized to 3%

Nearly half a million in revenue influenced.

The CoDev Advantage

Expert Talent

Specialists selected specifically for renewal work, rather than generalists stretched thin.

Seamless Integration

Fast integration into Promevo’s workflow, operating like part of the internal team.

Cost-Efficient Growth

Consistent, accountable execution that lifted renewal rates and protected recurring revenue.

“I’m particularly proud of my work with the Renewals team where we achieved a 97% renewal rate for Q3 — the highest in our team so far. It’s very rewarding to know that my work helps customers renew their licenses on time, ensuring they continue receiving uninterrupted service and a smooth experience.”

- Merely | Renewals Specialist

"Our strategic decision to offload renewal management from the core Chrome sales team to dedicated specialists was immediately validated in Q3, resulting in a 97% target customer renewal rate and a clearer focus for our entire sales organization. I'm excited to move into the new year with the Renewal Specialist. I'm confident we will continue to see a positive renewal rate and overall customer satisfaction."

-Tim | Promevo Sales Manager

Ready to Take Renewals Off Your Sales Team’s Plate?

CoDev delivers fully integrated renewal talent that keeps customers engaged, lifts retention, and scales without slowing your core sales motion.

Get matched with pre-vetted specialists in under 2 weeks.

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