How a Leading SaaS Provider Achieved 100% Retention and $196K Annual Savings With a 9-Member CoDev Team

A U.S.-based SaaS provider in the real estate industry needed to expand its customer support team across multiple products, but high turnover made building that team costly and time-consuming.

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100%
Team Retention
77.8
NPS Score
4.73★
Average CSAT

The Challenge

High turnover among customer support reps kept the team in a constant cycle of hiring, training, and ramping new people, which hurt consistency and slowed response times. Maintaining service quality across multiple products became increasingly difficult as costs and workloads grew.

Frequent turnover disrupting customer experience
Inconsistent support coverage across product lines
Rising onshore hiring costs and limited scalability
Slow ramp-up times impacting response speed
Difficulty retaining specialized roles long-term

The Solution

The company partnered with CoDev in September 2022, starting with just one customer support rep. Over time, that single role grew into a strategically expanded team. CoDev handled recruitment, onboarding, and integration into the company’s tools and workflows, enabling the team to ramp up quickly and start contributing right away.

Supported multiple product lines
Added Level 2 technical support specialists
Fully transition one product’s support offshore after onshore roles were phased out
Brought in Survey Implementation and Accounts Receivable roles

Results in 12 Months

100% retention since 2023
4.73 average CSAT score
77.8 NPS — well above SaaS benchmarks (~30–50)
Bronze Stevie Award (2024) for outstanding customer satisfaction
$159K–$196K in annual savings vs. onshore hiring costs

The CoDev Advantage

Expert Talent

CoDev connected the client with vetted specialists in customer service, accounts receivable, and survey implementation. Each hire was pre-screened for skills, communication, and cultural fit. This high bar for talent helped the team achieve 100% retention and consistently high CSAT scores.

Seamless Integration

New hires were embedded into the client’s tools, workflows, and quality standards from day one, enabling balanced ticket loads between U.S. and offshore teams.

Cost-Efficient Growth

Expanded coverage and capabilities across three departments without adding expensive onshore recruitment or benefits overhead — ultimately saving $159K–$196K annually.

Sustained Performance

Ongoing coaching and performance tracking kept the team engaged and delivering at consistently high standards, leading to industry-leading NPS and a Bronze Stevie Award for customer satisfaction.

“Joven and Hendrix have been amazing — always willing to help and step up when needed.”

- Sr. Director, Support Services

“Rechelle has received all 5’s on client case surveys. She shows initiative and eagerness to learn.”

- Manager, Support Services
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