Inselligence, a sales solutions provider, faced a significant challenge in scaling its sales operations. Despite having two internal US-based Sales Development Representatives (SDRs), they struggled to book meetings and consistently achieve their sales targets.
Ready to learn how one company overcame its problems by utilizing SDR outsourcing? This case study explores how Inselligence partnered with CoDev to revamp its SDR strategy and achieve remarkable results!
Let’s begin with their challenge and why they approached CoDev.
The Challenge
Inselligence’s internal SDR team faced the following issues:
- Inconsistent Appointment Setting: The two internal SDRs could not maintain a steady flow of qualified appointments, leading to a bottleneck in the sales pipeline.
- Lack of Tools: Their team didn’t utilize the proper tools for lead generation, resulting in low productivity.
- High Operational Costs: The fully loaded cost of maintaining an internal SDR was twice as high as hiring an offshore SDR from CoDev.
- Need for Scalability: Inselligence requires a cost-effective and reliable solution to sustain and grow its sales operations.
The Solution: SDR Outsourcing
Recognizing the need for a more efficient approach, Inselligence turned to CoDev, a provider of skilled offshore SDRs from the Philippines.
CoDev’s tailored solution offered:
- Cost Efficiency: A significant reduction in the fully loaded cost of SDR operations.
- Rapid Onboarding: The CoDev SDR seamlessly integrated into Inselligence’s sales process.
- Performance-Driven Results: A focus on measurable outcomes, ensuring a direct impact on the sales pipeline.
The Results
Their partnership with us led to impressive outcomes for Inselligence:
- Quick Wins: Within two weeks of onboarding the CoDev SDR, two meetings were successfully booked.
- Sustained Growth: Over the next six weeks, the CoDev SDR booked an additional 11 meetings, totaling 13 in just six weeks.
- Strategic Decision: Given the superior performance and cost efficiency, Inselligence decided to replace their internal SDR team entirely with CoDev’s offshore solution.
- Improved ROI: The offshore SDR cost half as much as the internal team and delivered better results, proving to be a more compelling investment.
We helped Inselligence achieve an 8% conversion-to-meeting rate in only two weeks. Overall, CoDev’s SDRs were delivering meetings at 50% of the cost of Inselligence’s internal team.
Looking Ahead
By leveraging CoDev’s offshore SDR expertise, Inselligence transformed its sales development strategy. The switch reduced costs and enhanced the consistency and quality of their sales appointments.
This case study highlights the potential for businesses like yours to achieve greater efficiency and results by embracing offshore solutions.
Here are some key takeaways from this case study:
Key Takeaways:
- Cost Savings: Inselligence reduced their SDR costs by 50% by switching to CoDev’s offshore team.
- Enhanced Performance: The CoDev SDR outperformed the internal team, booking more meetings in a shorter timeframe.
- Strategic Flexibility: The partnership allowed Inselligence to reallocate resources and focus on other critical business areas, knowing their sales development was in capable hands.
CoDev’s offshore SDR solution proved to be a game-changer for Inselligence, demonstrating the value of outsourcing in achieving business growth!
Ready to hire an SDR and experience similar results? Book a free consultation with us now!
